Have a quick check of your tabs on the right side. I would like the examiner to be able to find things a little easier. For example, you really need an ‘Audience Research’ tab/label. Audience Research – Your use of focus groups is sound, but to gain good marks for this part of the research you should have a post in which you consider the audience for some of the magazines you have researched and then a post in which you explain why you have chosen your specific audience. Codes and Conventions Main Task – Front cover research is good, though it would benefit from the inclusion of a little more critical theory. Try to find some other examples of each magazine that reflect the same codes and conventions shown in the one you have analysed. Same with contents. Research into feature pages is sound but needs to include a little more critical theory to achieve a level 4. Also, possibly two more pages. Your research into adverts needs a few more examples, 3 should do it. Try to include some discussion of how the target audience of the magazine is reflected in either the product or style of advertising. Overall, this is solid level 3 and jut needs a little more critical theory to lift it to 4. Ancillaries – The work on billboards is sound, though you really should include The Resident in your research as it is one of the few billboards available online. The website research is very brief and lacks critical theory. Add a little more to lift this out of low 3. Planning – Your mock ups show good evidence of planning, but they don’t really look a lot like real magazines. Look at them carefully and consider what is missing aesthetically, or if it is deliberately missing then explain why. You need to take your mockups through a second stage that shows development before the final piece. Treat the current ones as sketches. Current Grade – 13/20 – There is some good stuff here, especially in the research into codes and conventions, but you need to give more attention to your mockups and to depth, detail and theory in your research, especially into target audience, which is a little limited at the moment.
Question 1: Nicely presented and brief. However, I would like you to include a few extra slides in which you include a short paragraph explaining why you made the decisions that you did. At the moment it is level 3 in terms of content, so lift it with a little more discussion (it shouldn't take long). Question 2: Your comparison of main and ancillary tasks is entirely descriptive. You need to acknowledge the purpose of each piece and explain how they support each other to achieve the purpose. So, your website is intended to support your main task as a companion text rather than an advertisement. Your billboard is clearly an advertisement for one or both. You need to articulate this purpose and then say how your construction does it. This will take a few slides. Question 3: You seem to have misunderstood the intention of this question. What you have done is to give some quotations about the way your audience felt about your end product. What you should be doing is talking about this, but also discussing the way that you used your audience responses throughout the process. So, ideally you would look to your focus group research and give some demonstration of how this impacted on your drafting process. Question 4: Your response to question 4 could be just a little more thorough (for example, did you keep in touch with people using your mobile phone? did you use a facebook group for your focus group meetings?) but is much better than question 3. Indeed, it is close to how Question 3 should look. A little more deeper explanation and a few more examples and this will be level 4.
All in all, you have take the instruction to reduce the amount of text a little too far and this is preventing you from being sufficiently analytical. There is still enough her to suggest a level 3, but right at the bottom of the band.
Have a quick check of your tabs on the right side. I would like the examiner to be able to find things a little easier. For example, you really need an ‘Audience Research’ tab/label.
ReplyDeleteAudience Research – Your use of focus groups is sound, but to gain good marks for this part of the research you should have a post in which you consider the audience for some of the magazines you have researched and then a post in which you explain why you have chosen your specific audience.
Codes and Conventions Main Task – Front cover research is good, though it would benefit from the inclusion of a little more critical theory. Try to find some other examples of each magazine that reflect the same codes and conventions shown in the one you have analysed. Same with contents. Research into feature pages is sound but needs to include a little more critical theory to achieve a level 4. Also, possibly two more pages. Your research into adverts needs a few more examples, 3 should do it. Try to include some discussion of how the target audience of the magazine is reflected in either the product or style of advertising. Overall, this is solid level 3 and jut needs a little more critical theory to lift it to 4.
Ancillaries – The work on billboards is sound, though you really should include The Resident in your research as it is one of the few billboards available online. The website research is very brief and lacks critical theory. Add a little more to lift this out of low 3.
Planning – Your mock ups show good evidence of planning, but they don’t really look a lot like real magazines. Look at them carefully and consider what is missing aesthetically, or if it is deliberately missing then explain why. You need to take your mockups through a second stage that shows development before the final piece. Treat the current ones as sketches.
Current Grade – 13/20 – There is some good stuff here, especially in the research into codes and conventions, but you need to give more attention to your mockups and to depth, detail and theory in your research, especially into target audience, which is a little limited at the moment.
R&P and evaluation TBC
ReplyDeleteProduction 32/40
Anc 1 (website) 7/10
Anc 2 (billboard) 7/10
46/60 on production with rest to add. In all likelihood, cwk will end up on mid-high 70s...
Question 1:
ReplyDeleteNicely presented and brief. However, I would like you to include a few extra slides in which you include a short paragraph explaining why you made the decisions that you did. At the moment it is level 3 in terms of content, so lift it with a little more discussion (it shouldn't take long).
Question 2:
Your comparison of main and ancillary tasks is entirely descriptive. You need to acknowledge the purpose of each piece and explain how they support each other to achieve the purpose. So, your website is intended to support your main task as a companion text rather than an advertisement. Your billboard is clearly an advertisement for one or both. You need to articulate this purpose and then say how your construction does it. This will take a few slides.
Question 3:
You seem to have misunderstood the intention of this question. What you have done is to give some quotations about the way your audience felt about your end product. What you should be doing is talking about this, but also discussing the way that you used your audience responses throughout the process. So, ideally you would look to your focus group research and give some demonstration of how this impacted on your drafting process.
Question 4:
Your response to question 4 could be just a little more thorough (for example, did you keep in touch with people using your mobile phone? did you use a facebook group for your focus group meetings?) but is much better than question 3. Indeed, it is close to how Question 3 should look. A little more deeper explanation and a few more examples and this will be level 4.
All in all, you have take the instruction to reduce the amount of text a little too far and this is preventing you from being sufficiently analytical. There is still enough her to suggest a level 3, but right at the bottom of the band.
12/20