Target Audience

My target audience is primarily for a younger audience, between 17-25. It would be for all ethnicities to appeal to the broad range of ethnicities in the local area. However, the magazine will appeal to more of a working class/middle class audience to reflect the similarities to magazines such as Absolute Brighton. Absolute Brighton targets a younger audience interested in a range of different things, like fashion and beauty.

My focus group reflects this demographic, with the group all being between 17 and 25, and from a range of different ethnicities.